During her postpartum period in 2020, Flore could no longer stand invasive and toxic menstrual protection. She discovered menstrual panties and was seduced by the concept but found the offer purely utilitarian. Why should we wear granny panties exclusively during our periods? Why choose between practicality and aesthetics? The idea for Perdième was born!

There's strength in numbers... Jennifer, a longtime friend she met while living abroad in Bangkok, is looking to find meaning in her career and readily joins Flore in the adventure.

Perdième is above all working for women by bringing to the forefront the issues of feminine hygiene which too often remain taboo.